Why does Google want to automate the advertiser click cycle and make it as fast as it possibly can?
The first reason is obvious: Google makes money on click conversions. The more clicks done quickly, the more money for Google, and the happier the advertiser.
The second reason is that by automating the click cycle, Google will be vastly improving the efficacy of its search results, and how searches correlate with adWords. Unlike destination sites that measure success by how much time is spent on a page, Google measures success by how quickly a user navigates off Google. The company is constantly testing out data centers to see which center returns the best results that get users off Google quicker.
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